What started as a Dassler Brothers Shoe factory in 1924 becomes Adidas AG in 1949. Adidas is considered the largest sportswear maker in Europe and second-largest globally, headquartered in Herzogenaurach, Germany. The three-stripes logo soon becomes the identity mark for the company.
Association with sports:
In 1936, Adidas founder Dassler persuaded U.S. sprinter Jesse Owens to use his hand-made spikes in Summer Olympics, 1936. Since then, Adidas is associated with football, baseball, basketball, cricket, golf, gymnastics, ice hockey, lacrosse, running, skateboarding, tennis, and kabaddi.
World-famous sportspeople and athletes endorse Adidas, such as former lady's world number tennis player Steffi Graf. Its brand ambassadors are world top football players like Lionel Messi and Zinedine Zidane.
Famous NBA players James Harden of Brooklyn Nets, Derrick Rose of New York Knicks, and Damian Lillard of Portland Trail Blazers endorses Adidas. Moreover, the likes of Kris Bryant of Chicago Cubs, Carlos Correa of Houston Astros, Edwin Encarnacion of New York Yankees, and Chicago White Sox are prominent brands among many MLB baseball players endorsers Adidas.
Well-known designers Jeremy Scott and Raf Simons collaborated with Adidas besides several international celebrities. Beyonce, Kanye West, and Pharrell Williams have become the top influencers of Adidas, reaching the international dimension around all corners.
Adidas faces fierce competition in the sportswear industry, the primary ones being Nike and Puma. Adidas AG has Reebok in its armor. Besides multinational conglomerates, Adidas faces local competition from Sketchers (a U.S.-based company), making similar types of Sneakers.
Current Business Scenario of Adidas During Pandemic:
With the shrink in the U.S. economy during the pandemic, Adidas is also affected like all businesses. Now, in the current scenario where a significant chunk of U.S. consumers is vaccinated, it is highly likely that sportswear companies of a global scale will be back to normal, including Adidas AG.
Moreover, sports activities are happening worldwide as of Summer 2021, which provide countless opportunities for Adidas to showcase its brand renowned for athletic sports apparel, accessories, and footwear.
Tops and Bottoms USA website houses Adidas Menswear, Womenswear, and Kidswear. The product range it has in its e-store comprises apparel, accessories, and footwear.
Men's sportswear apparel of Adidas encompasses hoodies/sweatshirts, jackets, outfits, pants, polos shirts, shorts, T-shirts, and tanks.
The product line includes Men's Long Sleeve Ultimate Liquid Sweatshirt, Men's back to Sport Insulated Hoodie, Men's Trefoil Essential Track Jacket, Men's Rankin Complete Tracksuit, Men's Tiro 19 Training Pant, Men's Trefoil Essential Polo Shirt, Men's Adicolor Tricolor T-Shirt, Men's Heathered Tank, etc.
Women's sportswear apparel collection embraces Hoodie, sweatshirts, jackets, leggings, outfits, pants, shorts, t-shirts, tanks, and bras.
The product line includes Women's Essential Linear Graphic Hoodie, Women's Core 18 Sweatshirt, Women's Nylon Track Jacket, Women's 3-Stripes Leggings, Women's Essential Logo Dress, Women's High Wasted Tri Pants, Women's Biker Shorts, Women's Trefoil T-shirt, Women's Women's Americana Tank, Women's Tube Top, etc.
Kids sportswear apparel includes jackets, outfits, and pants. The product line comprises Kid's Trefoil Monogram Superstar Jacket, Kid's SST Tracksuit, Kid's SST Track Pants, and Kid's Boys Superstar Pants.
Men's and Women's sportswear accessories Adidas has in its E-store comprises Men's Catchers Baseball Helmet and Women's Camo Classic Backpack.
Men's and women's sporty footwear collection consists of Men's Ultraboost 21 Sneakers, Men Superstar Shoes, NMD, Adidas Men Ultraboost 21 Prime blue For Women and Men Adidas Continental 80 Shoes, etc.
Kids' sports footwear assortment includes Adidas Kid's Superstar Grade School, Kid's Orion 2 C Sneakers Pre School in 2.5 till 11 sizes in black, blue, pink, and white colors.
The U.S. economy slowly and gradually turning back to normal after the pandemic affecting nearly all business activities previously. Although it is not possible for the physical stores of Adidas to sell its merchandise during a pandemic, consumers of the U.S. should choose online window from one of the best resellers of Adidas that is topsandbottomsusa.com.