The Return of a Cult Classic: The “New Love” is Back

It’s 2025, and Jordan Brand just brought the 🔥 back with the return of one of the most slept-on classics: the “New Love” AJ1 Mid. First dropped in 2007 as part of the “Old Love / New Love” pack, this colorway isn’t just bold — it’s historic.

📜 Flashback: Old Love, New Energy

The “New Love” originally released in 2007 alongside the classic “Black Toe” in the legendary Beginning Moments Pack — aka BMP. That pack told a whole story: MJ’s “Old Love” for basketball vs. his “New Love” for motorsports.

The yellow and black color scheme? Not just flash. It’s a nod to the Jordan Motorsports Superbike team MJ owned in the early 2000s. This wasn’t just a sneaker — it was a tribute to evolution, speed, and style.

🔁 Retro Cycle: From 2017 to Now

The “New Love” made its comeback in 2017 as a solo drop — and while it got attention, it didn’t stay fully loyal to the 2007 version. That heel Jumpman logo? Yeah, it had OG heads raising brows.

But in 2025, Jordan Brand made things right. This pair goes back to the blueprint — from the bubble Wings logo to the clean heel. If you missed the original, this is your redemption arc.

👟 Build Breakdown – This Ain’t Your Average Mid

• Colorway: Black / Varsity Maize / White
• Upper: Black nubuck base with bold Varsity Maize leather overlays
• Logo Details: Yellow Jumpman on the tongue, TPU jewel Wings logo on the collar
• Outsole: Translucent yellow rubber paired with a white EVA midsole
• No Heel Jumpman: Just like the 2007 OG 🔥

💬 From a Sneakerhead’s POV

Let’s keep it 💯 — most Mids don’t move like the Highs. But this ain’t “just another Mid.” The New Love holds weight because it carries history. From the motorsport roots to that standout yellow, it’s one of the few non-OG colorways that stays on rotation.

If you’ve been down since the Beginning Moments Pack or just stepping into the Jordan world, this pair checks both boxes: nostalgia and heat.

📦 Official Release Breakdown

• Model: Air Jordan 1 Mid “New Love”
• Colorway: Black / White / Varsity Maize
• Style Code: HJ6654-071
• Release Date: May 20, 2025 ✅
• Retail Price: $135 (Adult Sizing)
• Available At: Nike.com, Tops & Bottoms, Hibbett, and select Jordan retailers
• Sizing: Full family sizing available 👨👩👧👦

⏳ Why You Shouldn’t Sleep on These

Pairs have already landed at select retailers, and this release hasn’t been hyped into the stratosphere — which means now is the perfect window to scoop a pair before resale jumps in. Don’t say we didn’t warn you.

Don’t Just Watch the Legacy — Wear It.

Secure your pair of the Air Jordan 1 Mid “New Love” while it’s still on shelves. Step into a piece of sneaker history — bold, fast, and built for those who move different.